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What’s up in the chicken market?

Michael W. Poffel- Holly Brand Ambassador

Poultry update Week of 7/2/22

Grilling season is in full swing. A quick tip – for the best grilled BBQ chicken: season your chicken with Season-All and bake in the oven at 350F until done. Then dip your chicken in BBQ sauce and finish it on the grill for 10 minutes. This process allows a nice grill flavor while keeping the BBQ sauce from burning while grilling. If you really want to impress your friends, brine your chicken overnight in water and salt, then bake and grill. You will have the best BBQ chicken in the neighborhood.


The market is still on fire. Tenders along with sized cutlet prices are still holding aloft. We are not seeing any movement down any time soon. WOGS are still holding ground and price decreases are not in sight. Jumbo wings and jumbo breast meat are still the winners right now. Use what you can and crossover as much with specials and weekly flyers as you can. Don’t expect wing prices to remain low very much longer. We are predicting increases in price toward the end of summer as national chains are feasting on jumbo wings by the truck load.


Our Mighty Thigh Wing continues to find its way on menus. Chefs are frying them up and using infused, trendy sauces like Korean BBQ and Old Bay brown sugar rub. Our jumbo split tenders are a phenomenal alternative to the medium tender shortage. Sizing and the “from scratch” look are catching on. I did a cutting with a customer last week. The customer breaded them and fried them up - We didn’t need a knife - they were fork tender, like butter. Crispy, juicy, and flavorful. This one is a no brainer. No marination needed and they will not dry out.

What's happening next week?

Next week, the market looks the same – Have safe and happy 4th of July with your friends and family!


Are you a fan of fireworks?

Yes! Unfortunetly my Dogs are not. A Great show in an open area, is perfect for me. My Dogs will keep my bed warm!


Man in blue and green checkered dress shirt smiling

Mike Poffel

Brand Ambassador

Foodservice and Retail

Cell: 443-864-0380